Marketing Design Title

SLAYTHOVEN

INTRODUCTION

Slaythoven is the name of a class project for Spring 2017 at Georgetown University. We chose the grand piano as a technology to do the in-depth research of its history and modern use. By doing social technical analysis and content analysis, interviewing experts, and producing multimedia material (infographic poster, two videos, and a integrated website), we did the research on the history, architecture, algorithm and social technical relationships of the grand piano.

ABOUT THE PRODUCTION

In this project, I made this introduction video in order to attract visitors of the website to learn more about the technology we researched.

  • Filming
    • I intentionally choose the third movements of Moonlight Sonata that composed by Beethoven to match our team's name -- Slaythoven
    • To film this 30 seconds video, I filmed six angles to represent the whole picture of the piano -- from outside to inside details.
  • Editing
    • I want to use numbers briefly introduce the architecture of the grand piano. The numbers are from small to large (1 grand piano, 3 pedals, 36 black keys, 52 white keys, 88 hammers, 230 strings). In the end, I use the icon of infinity to represent the endless melodies that a grand piano can create.
    • The scenes transformation are all based on the rhythm of the piano song


INHERITANCE

INTRODUCTION

The Songjiang Shadow Puppet was created in the Qing Dynasty Guangxu. It is a branch of South China Showdow Puppet, and during its heydays, the show always had a full house for every performance. The story of this film was happed in the autumn and winter in 2015. At this time, the Songjiang Shadow Puppet had become a conservation program of the Shanghai intangible cultural heritage. Since many of the Shadow Puppet artists in the old generation had passed by, Tang Hongguan, who was 79 years old, became the only successor. To inherit this old art, Tang Hongguan tried to find a new successor. Finally, with the help of the Songjiang District Culture center, a 52-year-old actor of Shanghai Opera named Tang Jiachang was selected. However, being selected was just the start of Jiachang’s Shadow Puppet career, and he had to always challenge the limit of himself. Would Tang Jiachang overcome all the difficulties and become a qualified Shadow Puppet artist? Through the shooting of this progress, this film will show a story of folk art inheritance in China that happed in the modern city today.

ABOUT THE PRODUCTION

This documentary was filmed during December 2015 to March 2016, and was edited from March to May 2016. In a group of four students and a documentary professor, I was the videographer and editor. We do think that as a part of traditional Chinese culture, Shadow Puppet is going to extinct because of the lack of the successor. Thus, the story of Shadow Puppet and its inheritance should be documented and we hope it can be seen by the public to raise their attention about this disappearing treasure.



ZHANG JIULONG AND HIS APPRENTICES

INTRODUCTION

This is a story about the respect and love between a traditional Chinese martial art coach and his apprentices. Zhang Jiulong, a coach in Beijing martial arts school, Songjiang campus, treats his apprentices just like his own children. However, his Chinese martial art path was plagued by the severe injury, and the doctor had told him to stop being a Chinese martial art. He could not bear leaving his lovely apprentices, so he insisted staying in the martial arts school until is apprentices graduate from school.

ABOUT THE PRODUCTION

This documentary was filmed and edited during March to July in 2015. In a group of four students, I was the director. I settled down the theme and the main characters we need to film. I also designed the filming and editing outline for the project. In the end, this documentary was awarded as the 3rd prize in the 2nd Wanfenglin International Micro Film Festival.



PARTNERS IN PROSPERITY: THE CANADA-U.S. RELATIONSHIP WITH CANADIAN FINANCE MINISTER MORNEAU

INTRODUCTION

"From your iTunes playlist and screens to boardrooms and class ‎rooms across America, Canadians are everywhere. Canada's Minister of Finance, Bill Morneau, will discuss his visit to Washington, and how the most successful economic relationship in the world helps middle class families on both sides of the border." Find more information from the event page.

ABOUT THE PRODUCTION

This video was made during my work in Berkley Center for Religion, Peace and World Affairs as a videographer and editor. For the production of this video, I filmed the whole event and then used Adobe Premiere cc and Adobe After Effects to edit. In the end I uploaded it to Berkley Center's YouTube channel and linked it with the event page.