Love Pets [App Design]
UX Design | APP Design
Pets, and pets only!
—— An app designed for pet lovers
About the project
This is a UX design project that intends to design an app where pet lovers can discuss the pet topic in forum, share photos with other people, and manage the health reminder for their pets.
- Four months
- MY ROLE
- User Research | Paper Prototyping | Story Board | Wireframing | Site Map | User Flow | Visual Design
Where I started?
People love pets
There have been a lot of pet-related apps in app stores, but they usually focus on one single aspect of pet ownership. So why not get one app that includes all these functions?
Who are my target users?
- People who have pets
- People who are going to have pets
Interview & Survey
I conducted 10 user interviews for this research. Since my target users for the app would be people who have pets and people who are going to have pets. In order to reach my target population, I used an email list to find people who own pets or plan to have pets.
Check the full survey here.
I used card sorting to determine the functions for Love Pets. Card sorting is a way to understand a customer’s priorities. I gave 10 interviewees cards with descriptions of app functions and let them prioritize in order of importance. The functions on the cards are listed below, and are based on the interviews and survey above.
Functions on card sort include:
- 4 main functions
- photo & video sharing
- discussion forum
- introduction of pets
- online store
- 9 sub functions
- pet health status record
- offline meet-up
- pet lost and found
- small quiz to find out the most suitable pets
- dog-sitter finder
- looking for pet breeder
- professional advice from doctor or pet experts
- tips for keeping a pet
- map for the nearest pet hospital
In the end, the main functions I decided to do are: pet forum, pet photo & video sharing, pet online store. Some basic functions like message and user profile management will also be included in the main tabs.
Site Map / Information Architecture
I designed the logo as a dog, a cat, and a hamster sitting together. These three animals are basically the most popular pets in the world, and I choose pink as the background color because this color makes it look lovely and cute, which helps it to build a friendly brand image to the user. By nesting the three animals together, the color contrast can easily catch people's eyes. In the meantime, it helps to create an image of "friendly pet community" as well.
Initial UI Design